About Us

As Certified Financial Planners, we discovered that many people do not have a systematic way of storing information in the event of their death or disability. It is our mission to help ease the process of sharing and transitioning information to your loved ones at a critical time.

  • Juli McNeely, LUTCF, CFP, CLU

    A 27-year veteran of the financial services industry, Juli is president of Financial Clarity by Design, in Wisconsin, founded by her father in 1974. She Specializes in retirement planning, education funding, succession planning, and estate planning,

    She is a past president of the National Association of Insurance and Financial Advisors (NAIFA), having served as the 126-year-old institution’s first female president. She is also a member of the industry’s Million Dollar Round Table, achieving the highest membership level, Top of the Table.

    Juli was named 2015 Women in Financial Services (WIFS) “Woman of the Year,” among her other awards and commendations is NAIFA Wisconsin’s A. Jack Nussbaum Distinguished Service Award. She was designated one of the “Top 20 Women You Need to Know” in insurance by LifeHealthPro and has been interviewed by the Wall StreetJournal, Investment News, Reuters, InsuranceNewsNet, and National Underwriter

     Juli has presented her “Success on PURPOSE” talk to hundreds of industry professionals. She is also the owner of Juli McNeely Consulting, LLC, where she coaches other professionals on best practices and how to provide excellent client experiences.  

  • Rebecca J Gonzalez, CLU ChFC, CFP

    Rebecca has been in the financial services industry for 25 years. She has experience in both agency management and working with individual and small business clients. She specializes in full financial planning and utilize a process that assesses a client's entire financial picture before making recommendations. 

    She has been involved at the executive level with many community organizations including the Saint Paul Home and School Board, Mosinee Youth Softball, Mosinee Area Athletic Association and the Moisnee Sideout volleyball booster club. Within the financial services industry she has served in many Board of Director positions for NAIFA-Wisconsin, the state association of the National Association of Insurance and Financial Advisors (NAIFA). She currently services as the curriculum development lead for the NAIFA National Subcommittee, Leadership In Life Institute. 

    Rebecca loves to provide her clients with extraordinary service. She is passionate about sharing what she has found works well with other professionals.